Feb 23, 2016

The Goose Before the Golden Eggs


There was once a poor farmer that one day discovered in the nest of his pet goose a glittering golden egg. At first he thought it was a trick, but as he started to throw it away, he had second thoughts and took it to get it appraised.

The egg was pure gold! The farmer couldn’t believe his good fortune. He becomes even more incredulous the following day when he finds the experience is repeated. Day after day, he awakens to rush to the nest to find another golden egg. He becomes fabulously wealthy; it all seems too good to be true.

But with his increasing wealth comes greed and impatience. Unable to wait day after day for the golden eggs, the farmer decides to kill the goose and get them all at once. But when he opens the goose, he finds it empty. There are no golden eggs – and now there is no way to get them anymore. The farmer has destroyed the goose that produced them.

What is the moral? True effectiveness is composed of two things: What is produced (the golden eggs) and the producing asset or capacity to produce (the goose).

If you adopt a pattern of life that focuses on golden eggs and neglects the goose, you will soon be without the asset that produces the golden eggs. On the other hand, if you only take care of the goose with no aim toward the golden eggs, you will soon be without the means to feed the goose or yourself.

I.E., always treat your employees like you want them to treat your best customers. You can buy a person’s hand, but you can’t buy his heart. His heart is where his enthusiasm and loyalty are. You can buy his back, but you can’t buy his brain. That’s where his creativity is, his ingenuity, his resourcefulness.

To get the production, treat employees as volunteers, for that is what they are. They volunteer their best parts, their hearts and their minds.

This is a quotation from the Stephen Covey book, The 7 Habits of Highly Effective People. What you read is the basic premise of the People Before Profit Group. It’s not just about making a profit. For any business to be sustainable, it must take great care of its people. It’s not just about the people. To be sustainable, a company has to be profitable. The problem lies when there is imbalance.

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+++++++++++++++About Dr. Edward Lewellen++++++++++++++++++++

Dr. Edward Lewellen an expert in creating methodologies for people to learn to use their mind; their beliefs, thoughts, and behaviors, and put them back in control of their lives and become top-producers. He is a Master Executive Coach, leadership and sales expert, and keynote speaker for some of the largest global organizations.

Author of The 90-Second Mind Manager