Sep 12, 2014

Ed Lewellen – The Mind Master




Those are a few words people have exclaimed after watching this interview with Pat Dougher and Ed Lewellen on the UANetwork and Verizon FIOS TV Channel 27. Why would they share those comments? Because they discovered just how quickly and just how powerfully a person or company can be positioned to achieve all the potential they possess! Why not discover it for yourself, now, and watch this video?

This video will air on Tuesday, 9/16/14, at 9:30 on Verizon Fios TV Channel 27 and 47.2 Digital.

Transcript of the interview:

Patrick: Welcome to The Business Spotlight. I’m Pat Dougher. I have an excellent show for you today. Have you ever heard of masterminds? Maybe you have. Today we have a Master of the Minds. Ed Lewellen is an executive coach in the industry today who is literally bringing business owners transformation in their mind to where they want to be.
If you’re a business owner out there, you’re probably watching a show like this, hoping to glean some tip, tool or technique that can help you grow your business or expand it. Today I have a real gift in that area, because Ed has a gift for helping people go to where they want to be, not where they see themselves at. That’s a real block for a lot of people. I know sometimes they say, “Get out of the way.” Well, today we’re going to help, you in a sense, get out of the way and get into the path for creating the destiny you want in your business.
Ed, thanks so much for being on this show.

Ed: Glad to be here.

Patrick: I’m really looking forward to this show. I want to know how you got into the executive transformational thinking that you do.

Ed: Most of it started back in about 1995. I started a consulting business and I worked with a bank, helping them to be able to recreate their culture, taking it from a very reactive to a proactive-type culture. I did this using a number of methods, and it works so well that they ended up getting purchased by a national bank – in fact, one of the largest banks here in the United States. They attributed a lot of that to the change in culture that I was able to create using assessments using coaching, and just making that transformation from the mindset of being a reactive to very proactive culture.

Patrick: Where do you see yourself today working with people?

Ed: I work with a lot of executives, CEOs, presidents, owners of companies and I help them to be able make the transformations, like you said at the outset, where they know they can be more, know their companies can be more, and know their people can be more. I take those roadblocks away. I get those out of the way because they all start right here in the mind.
You’ve heard the expression: “We only use ten percent of our mind.” I opened that up so that their people are using much more of their minds and the resources contained therein.

Patrick: Excellent. When you talk about working with these different executives and things like that, what do you think are the most common characteristics of the roadblocks? In other words, what causes those things?

Ed: It always feeds back to the beliefs a person has. Growing up, we’re fed a lot of beliefs from our parents, teachers, police officers – all the people that surround us in our daily lives. As a young person, we gather up a lot of our beliefs, all the way up through about eight or nine years old, that become sustained all throughout our life. Those just grow and expand as we get older because, once we have a belief, every experience we have just adds on top of that, so that belief grows stronger.
If a person believes they’re only capable of having a $3 million company because someone suggested that to them many years ago, that’s what they’ll be limited to.

Patrick: Isn’t that interesting? A lot of times, I’ve said that I think adults are kids in big clothing.

Ed: Absolutely.

Patrick: That emotionally, we stop aging at about 13. Is that something that you’ve seen in working with business owners and such, in that you think it didn’t matter in the eighth grade, but it did?

Ed: Right. A lot of people will obviously become defensive if you say something like that to them. I don’t approach it from that method. Really, it’s just a matter of who they are now and who they want to be. What is it that they feel is standing in the way? And 99.99% of the time, I can trace that back to a belief that they have where many times just a little tweak is all it takes just to turn on the blast furnaces – the overdrive – to make that person totally change from being what they really don’t want to be, stuck in this rut, to being everything they can be.

Patrick: Once you’ve helped somebody like that who’s an executive or something, how useful is it for you to be able to get in and visit with the mid-level managers, especially if they’re a company of over 100 employees?

Ed: That’s the beautiful thing about what I do, just like working with that bank I was talking about at the beginning. I originally worked with one bank. They liked what I did so well that they expanded what I was doing to all their banks in their entire region that I was working with. I love that, because one of my visions for my company in working with others is the fact that if I can work with those people who have the most influence on the entire organization, it just cascades down and creates a better organization all throughout.
Patrick: So people are able to not just break through the barriers, but they’re actually able to attain some of their real goals and such?

Ed: Oh, yeah. It’s amazing to listen to some of the stories of people. I can share some of those stories with you later on as we talk.

Patrick: Very good. One of the things that I’m really impressed with the way that you work with other is that it doesn’t take a long time. It’s a very quick process. You’re able to get in, and in a sense, get out, but have left behind the tools in their mind, in their place, that create the results that they want. Is that correct?

Ed: Absolutely. What normally takes an executive coach maybe weeks, months or even years to accomplish, I accomplish within hours.

Patrick: That’s excellent. Today we’re talking on The Business Spotlight about mastering your mind, and we’ve got a master of the mind, Ed Lewellen. If you’re somebody who’s a business owner and trying to expand your influence, your affluence and your impact in the community at large and probably make a lot more money for yourself, which is always a good thing, Ed is an expert at all of those things and freeing your belief system to where you actually can receive what you really want.
Ed, I want to talk this time about some of the ways that you’re helping people and how that’s coming about. Do you have any stories you can share with us?

Ed: Absolutely. The first story I want to share is about a VP of a $30 million company here in town. It was interesting, because during 2007-2008, there were a lot of people who had tough times, especially people in marketing. That was a tough time because a lot of times companies cut back on their marketing during lean times.
He had been through several jobs. A mutual friend that he and I had got him a job in this company, and after a few months, the CEO told him, “Look, you have to either man up or we’re going to let you go in 45 days.” He was fearful because he had lost so many jobs. He was fearful that he was going to lose this job. He was fearful to speak up on his own behalf. Other people were taking him apart during executive meetings and stuff, really putting the hammer to him. He had really lost a lot of his confidence.
In just two one-hour sessions with him, we worked on those limiting beliefs that were holding him back that were causing him all these memories of all these things that he had faced, and we changed it to where not only he kept that job, but he had done so well that he ended getting a job down in Houston. So he even moved on.
There’s a large national financial services company that I worked with their lowest-performing salesperson here in town. It was interesting because my ploy of working with this company was I told them, “I’ll take your lowest performing person and make him into the top ten percent. If I don’t do it, you don’t pay me anything.”

Patrick: That’s pretty bold.

Ed: Yeah. I said, “If I do it, then you owe me my fee.” So they took it on, and in two hours changed this person from being the lowest-performing salesperson they had by changing those limiting beliefs that held him back from being able to make the cold calls, presentations and so forth and turned him into a top ten percent performer.
Patrick: I just heard that you were able to take a low performer and get them past the fear of rejection, which usually in sales is probably the biggest apprehension. Would you agree that the fear of rejection seems to be the thing that they’re trying to overcome?

Ed: Yeah, fear of rejection. In this guy’s instance, his dad always treated salespeople really badly, and he never wanted to be called a salesperson. He didn’t want that label put on him because of how his dad viewed salespeople. It’s that whole aura. How he ever went into sales, I don’t know, but like I said, now he’s doing really well.

Patrick: But all it took was just a couple hours working through the process that you’ve designed and developed for executives and business owners especially, and even organizations. Can you do the same thing in an organization that has maybe 100 salespeople, where you could work with each one and maybe raise all of their levels?

Ed: Absolutely. The training that I do with organizations includes a university-level leadership training that can either be in its entirety or parceled out. I have my own sales training I put together called Salesnotic that helps people. It’s beyond just, “How do you make a cold call? How do you make a presentation?” In fact, I really don’t work with that part because that’s the basics. This takes it beyond into the deep-structured communication and into the things that will really exponentially raise their conversion rates of prospects into clients.

Patrick: I think that’s what most people want anyways, though. Wouldn’t you agree?

Ed: That’s the thing. When I’ve worked with companies, the story I hear them tell me is that they bring a sales training company in – I’m not bashing sales training companies at all – and they do training, but they don’t raise their sales like they thought they would. So then they bring in another one, and it’s basically the same thing, only repackaged. They still don’t raise their sales. They’re spending tens of thousands of dollars per year doing this – maybe even hundreds of thousands – and not getting the change that they wanted.
That’s where I make the difference. I’m not going to come in and say, “Here are the five or six steps on how to make a sales presentation.” I’m going to teach their salespeople as a group how to use that deep-structured communication, for one thing as an instance; and if need be, do one-on-one work with them.

Patrick: That’s excellent. One of the other things that I hear – and I’ve heard this for years, being involved in sales training and speaking and things of that nature – is that you can tell somebody something and the next day, 90-some-odd percent of it doesn’t stick. Literally, within 24 hours. But you’re talking about internalizing at literally the base hard drive in their head, some key components of rapport and persuasion. Is that what I’m hearing?

Ed: Absolutely. Things that seem really simple, but yet are so powerful are just taking them back to a time and having them think back to a time when something bad happened or something good happened. We’re recreating that feeling and then creating, of course, a future feeling with them involved in it.

Patrick: That’s great. We’re talking to a master of the minds. Ed Lewellen is an executive coach in the Keller area serving the nation in working with business owners and businesses at an executive level, many times even the mid-level management, to create massive change in culture and in their lives. Ed, I really want to know more about who this message is for. Who is your ideal client?

Ed: Really, anyone who wants to take their game to a higher level. Maybe they feel like they’ve plateaued. It’s kind of like working out. A lot times, people will get to a certain amount of weight they can lift and they get stuck there. They’re looking for a week to break through that plateau and move on to more massive change. Those are the kind of people I’m looking for: people who have exhausted their efforts in being able to reach that next level and are looking for something different.
I promise you, what I’m going to deliver is going to be something different than what they’ve experienced before. It’s not going to be the usual sales training or the usual leadership training. It’s going to be something that causes massive, quick change.
Patrick: What I see in my head when you’re describing that is a guy running up to a door to break through it, and it’s locked, bolted and steel. So all he’s getting out of that experience is a bruise. You’re telling me that you have the key to unlock that door.

Ed: Actually, I wouldn’t say the key. I’d say I just give them the power to break through the door. Just knock the whole door down.

Patrick: Very good. Because it’s just an illusion or something?

Ed: Absolutely. Once they get through this, the changes are permanent. I’ll use the term “massive” because I think it really describes what I do. It’s all about what goes on inside the mind. We create our life inside our head. If anyone has ever been a reader of Stephen Covey, he talks about the two creations: the mental creation and the physical creation. I truly believe in that philosophy. I truly believe that if a leader is stuck with a certain problem – let’s say it’s their relationship with the staff, or the amount of money that the company is making – that’s already been creating somehow in the mind.
That’s what’s so great about what I do. I come in and have them bash through that door, knock it down, and not look back. They don’t ever have to look back and say, “I’m still back there.”

Patrick: Right. One of the things I hear you saying is that so often, as executive and leaders in an industry or as an expert, we see ourselves where we’re at, rather than where we want to be. I hear there that you actually place them in this other place and help them stay there. Is that what you just said?

Ed: Absolutely. When I work with them, by the time we’re done, they already are in that new place.

Patrick: Very good. Do you have any other examples of some people who are really an ideal client for you?

Ed: Sales forces are great because, as I mentioned before, so much of the time it’s just rehashing over and over again the same sales training and getting the same result. Where have we heard that before? If a company is looking to exponentially raise their sales, then I’m the person they want to talk to.
Patrick: We have a mutual friend who literally said that he wanted to be at the top of the table, and he is literally on track to making that after working with you. What do you think are the secrets to his success in that after working with you? What was it that you did for him?

Ed: He came to me and told me that, in the first six months of this year, he had only done $60,000 in sales. In order to qualify for this top-of-the-table club that he wanted to be in, he had to do $1.4 million. So I worked with him. There were some beliefs and challenges in his mind that he was facing that he really didn’t believe he could do it. He had the desire. He had the want to. But there were these mental blocks that were holding him back.
Here’s one of the things that’s so satisfying for me. I’ve worked with this gentleman twice. The first time, it was such a great experience because you could just see that he went from, “Yeah, I’d really like to do that,” to, “I can do this.”
The second time he came back, he was already on track to do that $1.4 million in sales. He was so excited. It was amazing. He couldn’t hardly wait to get out of my office because he was motivated to go out and make the activity that he knew was going to drive that $1.4 million.

Patrick: What’s fun about your story is that I know you aren’t someone who is just all hype and, “You can do it! You can do it!” It’s not about that. It’s about giving them the keys to eliminate the illusion of that barrier and then be able to move forward and into the life that they want.
What’s fun is that, this particular person, I think he’s not only going to be the top of the table, but he may be the top of the top of the table because of some of the things that he is seeing take place in his life, and I do believe it’s your fault.

Ed: I’ll take that blame.

Patrick: Mastering your mind is something that is a real trick. We’re talking about mastering your mind. If you’re a business owner and you want to learn more about mastering your mind, then you’ve come to the right place. Ed Lewellen is a very gifted coach in the Keller area. Executives are predominately who work with him and companies that are looking for a culture change, really reaching their full potential. If you’re a business owner and you see a blockage in your way, you should be connecting to Ed. How does somebody connect to you? What do you want them to do? What’s the on-boarding process of bringing on new clients and new companies in working with you? I imagine you don’t work with everybody. It has to be a good fit.

Ed: Right. They’ll want to connect with me. My phone number is (972) 900-9207. They can go to my website at There’s a contact form there. Or they can e-mail me at
As far as onboarding, the thing I like to do first is have a conversation and find out what the challenges are that they’re facing and what they’re doing to try to fix it, and why those weren’t successful because I’m looking for leaders and companies that really want to make change. It’ not just a, “It’d be nice to have.” They really want to make that change.
We have a little vetting process there. Of course, they need to get to know me a little bit and see how I integrate into helping them, as well as them with me. Once we do that, I’ll lay out a plan and say, “Here’s what we need to do. Here’s how this change will happen, and here’s what you can expect from it.”

Patrick: Interesting. So the process sounds like it’s fairly simple. It’s on the phone or belly-to-belly talk. Then you make sure it’s a good fit. What should they expect once they begin to work with you?

Ed: They can expect a rocket ride. It’s going to be a thrill ride because they’re going to be able to experience results that come quicker than what they could ever conceive.

Patrick: That sounds pretty bold, but I’ve seen you work with folks, so I know it works. So they’re going to begin to launch. What should they expect over the months ahead of them?

Ed: It really depends on what they want. How extensively do they need to change the level of what they’re working at? It depends on that, because what I do is very quick. I tell people a lot of times that I help make all that change that would normally take weeks, months, or years very quickly so that there are no lost opportunities. That’s what’s really cool. Instead of taking all this time to train and develop and so forth, those changes can happen so quickly that they immediately start seeing results.

Patrick: That’s really nice. If you were speaking to a business owner, what would you want them to know, or what would you say to them in trying to help them understand that working with you can be easy, fun, and can generate the right results?
Ed: I’d say it’s easy, fun and can generate the right results.
Patrick: I didn’t mean to put words into your mouth there. It’s not very sanitary.
Ed: It really is. I get along with almost everybody. If they check out my LinkedIn profile, they’ll see I have a lot of really great recommendations from pretty high-level people and organizations. I’m easy to get along with. I do what I say. It’s a very simple process. If a person is a visionary and they see this vision of where they or their company can be, I can help bring that into reality.

Patrick: But they need to be at the place where they’re ready to implement. Is that correct?
Ed: Absolutely. If they want to dilly-dally, I’m not the person for them to talk to.
Patrick: Right. They want results and they want them now. Work with you and you can implement massive change really quickly.
The other thing that’s really exciting is that it’s not just sales or marketing or whatever. It’s all of the opportunities that are open. You open their brain up.

Ed: Absolutely. That’s the other beautiful side of what I do. When I work with people at a business level, it translates into their personal life. I have numerous testimonials and e-mails where people will tell me that not only did I change their business lives, but also their personal lives are so much better as well. They weren’t getting along with their spouse or weren’t having that engagement with their kids. Whatever it was that wasn’t satisfying in life just disappeared.
Patrick: Excellent. How should they get ahold of you?

Ed: (972)900-9207 or

Patrick: Excellent. And you have a newsletter as well that you send out. You write that about once a week or twice a month?

Ed: Once a week.

Patrick: Everyone, absolutely subscribe to it. The other thing that I would encourage you to do is that if you are a business owner and you know that you want to change – that it’s time for you to change – then by all means, get ahold of Ed. E-mail him. Call him. Visit his website to get familiar with what he shares and teaches.
Those things will make a difference in your life. The thing I’ve seen in working with Ed in the past is that the changes are subtle, but significant. What’s significant is that just changing the aim a little bit can make a huge difference on a target that’s far away. It’s the little things that matter. The Business Spotlight is really trying to give you tips, tools, and techniques to grow your business right now.

This is Pat Dougher. Ed Lewellen has been my guest, the Master of Minds. We’ll talk to you next time. Thanks again.